Konica Minolta has been vigorously pursuing a genre-top strategy to secure top positions in specific growth markets and business areas. By focusing their management resources in this way, they have been able to secure successful results. In their core Business Technologies business, Konica Minolta secured the top position in the European and North American markets for color multi-functional peripherals (MFPs). In the strategic Optics business, they achieved the dominant market share for pickup lenses used for next-generation DVD formats such as Blu-ray Disc.
The entire Earth is now faced with pressing issues related to environmental protection and energy usage. Konica Minolta will focus on areas such as organic electroluminescent (EL) materials, promising lighting technology of the future, as well as clean energy such as solar power systems. They plan to demonstrate their unique technological edge in order to establish new core businesses in these fields. They are also working to build new business models by shifting from a focus on the sale of devices, to the provision of services that meet customer needs.
For some time after the merger between Konica and Minolta, both product lines continued to be sold, while research and development efforts were underway to create new products. The first Konica Minolta badged products were almost entirely "Konica" or "Minolta" products however, as they were the next generation products being produced by both companies before the merger. These products included MFPs such as the Konica Minolta bizhub C350 (a "Minolta" design, also badged as the Konica 8022 and Minolta CF2203), and Konica Minolta 7235 (A "Konica" design).
As with many MFP manufacturers, some of the market segments are not produced directly by the manufacturer. In Konica Minolta's case, many smaller SOHO MFP products (such as the bizhub 130f, wearing Minebea marks in hardware and in software drivers) are produced by third parties. By the same token, many other companies also re-badge Konica Minolta products under OEM agreements.
For some time after the merger between Konica and Minolta, both product lines continued to be sold, while research and development efforts were underway to create new products. The first Konica Minolta badged products were almost entirely "Konica" or "Minolta" products however, as they were the next generation products being produced by both companies before the merger. These products included MFPs such as the Konica Minolta bizhub C350 (a "Minolta" design, also badged as the Konica 8022 and Minolta CF2203), and Konica Minolta 7235 (A "Konica" design).
Successive models included greater integration between the two sets of technologies, and current products such as the bizhub C451 (pictured below in this article) contain many technologies from both histories. Some products such as the bizhub 501 are more noticeably an engine design from one company rather the other, however the system itself, including operation, features and RIP technologies are in the "new style" that holds little legacy from either former company.
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